An Online MBA in Digital Marketing in India is one of the most preferred courses for working professionals who want to specialize in the domain that is taking over the traditional methods of marketing. This 2-year postgraduate degree is provided by NMIMS Global, Symbiosis Centre for Distance Learning (SCDL), Jain University, Amity University Online, and Manipal University Jaipur, among other reputed institutions. Eligibility is a bachelor’s degree with a minimum of 50% marks from a recognized university.
Some universities may also interview candidates or look for work experience. Typically, the application deadline for the 2025 academic year begins from August to September, depending on the university. The course cost is from INR 1.5 lakhs to INR 3.5 lakhs, payable in installments. The program includes an education in SEO, SEM, social media, content marketing, and analytics. Online MBA programs accommodate flexibility, interaction, and tools surrounding marketing in the digital age, so professionals can build or enhance their careers with remote learning.
Online MBA in Digital Marketing Highlights 2025
| Feature | Details |
|---|---|
| Program Name | Online MBA in Digital Marketing |
| Duration | 2 Years |
| Eligibility | Bachelor's degree with minimum 50% marks |
| Top Colleges (2025) | NMIMS Global, Amity Online, Jain University, SCDL, Manipal University Jaipur |
| Admission Process | Online application; merit or entrance-based (varies by college) |
| Last Date to Apply (2025) | August to September 2025 (college-specific deadlines) |
| Fee Range | ₹1.5 lakhs to ₹3.5 lakhs (for full course) |
| Mode of Learning | Fully Online |
| Key Subjects | SEO, SEM, Social Media Marketing, Content Marketing, Marketing Analytics |
| Ideal For | Working professionals, marketing graduates, entrepreneurs |
| Certification | UGC/AICTE-approved degree (varies by institution) |
Online MBA in Digital Marketing Admission Process
- Go to the official website of your preferred university.
- Enroll and complete the online application process.
- Upload the necessary documents (marksheet, ID proof, photo, etc.).
- Pay application fee online (if necessary).
- Attend for Entrance test (if applicable) or a personal Interview.
- Watch for your acceptance via email or through their portal.
- Make a full or installment payment of the program fee.
- Begin to attend the online class as scheduled.
Online MBA in Digital Marketing Fee Structure 2025
| University | Total Fee (Approx.) | Installment Option | Remarks |
|---|---|---|---|
| NMIMS Global | ₹1,68,000 | Yes (EMI Available) | UGC-entitled, 2-year program |
| Amity University Online | ₹1,79,000 | Yes | NAAC A+ accredited |
| Jain University Online | ₹1,60,000 | Yes | Includes digital marketing tools access |
| Manipal University Jaipur | ₹1,75,000 | Yes | AICTE and UGC approved |
| Symbiosis (SCDL) | ₹70,000 – ₹90,000 | Yes | Diploma/PGDBA format |
Eligibility Criteria for Online MBA in Digital Marketing
- Bachelor’s Degree: A candidate must possess a recognized Bachelor’s degree in any discipline.
- Minimum Marks: The minimum marks required are 50% aggregate in Class XIIth (passing applied to reserved categories in some universities).
- Experience (Optional): It is usually preferred but not necessary in many institutes.
- Entrance Test: Some colleges conduct their test, or private institutions that conduct such exams, whose scores will be accepted (a very few tests can also be given at the national level – online mode is rarely available).
- English Language Proficiency: (if the medium of instruction is not English)
- Final-Year Students: Can apply if they can graduate before the program commences.
- Documents Submission: You have to upload scanned copies of your academic documents and your identity document.
Online MBA in Digital Marketing Admission Courses [Syllabus]
| Semester | Subjects / Courses |
|---|---|
| Semester 1 | - Principles of Management - Marketing Management - Financial Accounting - Business Communication - Organizational Behavior |
| Semester 2 | - Consumer Behavior - E-commerce and Digital Markets - HR Management - Managerial Economics - Research Methodology |
| Semester 3 | - Digital Marketing Strategy - Search Engine Optimization (SEO) - Social Media Marketing - Web Analytics - Mobile Marketing |
| Semester 4 | - Content Marketing - Email Marketing & Automation - Paid Advertising (PPC/SEM) - Capstone Project / Internship - Strategic Management |
Best Colleges for Online MBA in Digital Marketing Admission 2025
- NMIMS Global (SVKM’s NMIMS)
- Amity University Online
- Jain University (Online)
- Manipal University Jaipur (Online)
- Symbiosis Centre for Distance Learning (SCDL)
- DY Patil University Online
- Lovely Professional University (LPU) Online
- ICFAI University Online
- MIT School of Distance Education (MITSDE)
- Indira Gandhi National Open University (IGNOU)
Online MBA in Digital Marketing Entrance Exam by Colleges
| College/University | Entrance Exam Required | Details |
|---|---|---|
| NMIMS Global | No | Direct admission based on academic profile |
| Amity University Online | No | Admission based on graduation marks |
| Jain University (Online) | No | Direct admission; may require SOP or interview |
| Manipal University Jaipur | No | Based on academic performance; no test needed |
| SCDL (Symbiosis) | Yes (SCDL-PG Entrance Test) | Required unless candidate has CAT/MAT/CMAT/XAT/GMAT scores |
| DY Patil University Online | No | Admission on merit basis (graduation marks) |
| LPU Online | No | No entrance test; direct admission through online form |
| ICFAI Online | No | Academic merit-based admission |
| MIT-SDE | No | Direct admission; test not required |
| IGNOU | Yes (OPENMAT) (for MBA) | OPENMAT required for MBA; not applicable if choosing PG Diploma in Marketing |
Online MBA in Digital Marketing Scope in India
The Scope of an MBA in Digital Marketing in India is large and continues to expand rapidly because of the digitalisation that has set in all industries. Digital Commerce Program Graduates may work as a Digital Marketing Manager, SEO Specialist, Content Strategist, Social Media Manager, or PPC Analyst, among many other roles! With the penetration of the internet, the rise in e-commerce, and the importance of making a prominent brand presence online has made digital marketing has become an important skill that is required by companies across industries such as IT/ITES, FMCG goods & services sector, education institutions, including media space (print-online), startups, etc.
Furthermore, pros can also try out freelancing, consulting, or building their digital marketing agency. The programme provides students with analytical and creative skills for leadership positions. The average pay scale for a professional in the industry is between INR 4 LPA to INR 10 Lakh+ per annum based on their experience and position. The career aspects and entrepreneurial scope after an MBA in Digital Marketing are growing by leaps due to the boom of India’s digital economy.
FAQs
Q: Is an MBA in Digital Marketing valuable in India?
A: Yes, it is, if the course is UGC entitled and of an accredited university. Full recognition will be given for jobs as well l for further studies.
Q: What is the average salary after completing an MBA in Digital Marketing?
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A: It varies between a minimum of ₹4 LPA to a maximum of 10LPA on an avg, depending upon the candidate’s skill, experience, and company.
Q: Is it necessary to have work experience for admission to an MBA in Digital Marketing?
A: No, most universities do not require prior working experience, although it can be good.
Q: What are the best colleges to pursue an MBA in Digital Marketing from?
A: Some of the top options are NMIMS Global, Amity Online, Jain University and Manipal University Jaipur, and SCDL.
Q: What is the difference between an Online MBA and a regular MBA in Digital Marketing?
A: Though classes are virtual, the online version of an MBA has a core curriculum that is similar to traditional on-campus offerings.
